Of course, Adele’s appeal starts with her music. Adele is both a throwback torch singer and a modern marketing genius-and it’s the nexus of the two that will ensure her longevity. But to paint her solely as a savior of some outmoded definition of “real music” would be to ignore the ways she aligns perfectly with digital-age celebrity. How has Adele remained relevant while blatantly ignoring trends? Part of her success lies exactly in this rebellion, which endears her to those concerned with the disposability of today’s pop.
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